Archive for September, 2009

Proven Ways to Increase Direct Mail and Sales Response Rates

Wednesday, September 23rd, 2009

Warning: the following statistics are hardly promising and definitely not satisfying. In fact, they’re kind of depressing.

1-3% is the average response rate for a direct campaign.
44% of direct goes to the garbage dump unopened.
55% of Americans dislike getting internet disks in the while 26% despise it.

But the following statistics may sound better to you:
85% of women age 25-44 read direct pieces.
72% of adults said they reply to direct that contains a buy one, get one free offer.
100% of the suggestions I am about to provide you with will work.

With postage rates rising, it is becoming even more expensive to send out direct , and with such a low return rate, different ideas need to be dreamt up in order to profit from such a campaign. As the average American receives 560 pieces of direct each year, the potential to end up buried in the pile is also incredibly high. So, how do we combat that? Well, we step out of line and do something completely crazy.

As a marketing consultant, these are my tried and true, proven, w00001AA8orked a million times ways to increase your direct and sales response rates.

1) The first problem is getting YOUR direct piece noticed out of the huge pile of 560-yearly pieces. There are five rules I follow religiously for this: use a live stamp, never use buy generic tamiflu inkjet printer, use personalized return address labels (a person’s name, not a company’s name), use an outrageous individualized design on the cheap Levitra and use a handwriting font to write the person’s address.

While most of my suggestions are pretty self-explanatory, I would like to elaborate on my suggestion to use outrageous designs on the envelope. In the past, I have drawn crazy doodles and out-of-the-box pictures on each of the envelopes we sent out. Of course, I turned them into graphics so that I wouldn’t actually have to draw on each of the envelopes by hand, but it appeared that I had. It is refreshing to receive a piece of that isn’t boring and bland like the rest of them.

2) Once the is opened, it’s important that what is on the outside of the envelope matches whatever is on the inside. On the direct campaigns that I doodle on, I always doodle inside as well (I also always doodle on postcards and every other direct mailer I send out, envelope or not). From words like “Amazing!” to arrows to smiley faces, I doodle everything on these postcards. It catches people’s attention! They don’t want to see anymore of the boring white paper with black type, and this way you can ensure that they will notice exactly what you want them to. Most people will read past everything that isn’t highlighted in some way.

3) Ok, you’ve gotten them to open it and interested in what you have to say. Now, include an incentive for them to respond to your direct . Offer to send them a free lunch ($5 gift card to a fast food restaurant) or other type of gift card if they will send you back their name, address, phone number, and answer a few simple questions about their company’s habits and needs. In the past, this has skyrocketed my response rates to 20% and even higher.

You’ll be amazed at how much information you can gain simply by offering this small incentive. In addition, when they answer your few targeted questions, you’ll have the information you need to sift out the dead leads. If they don’t have any use for your product, why waste your time? You’ll also be able to establish your own mailing list of people who would be great recipients for future direct campaigns.

You’ve got your responses now. All you need to do is follow through and you’re set! You’ve increased your response rate, and if you’ve got the sales people, you can easily increase your sales rates.

I’ve got one more suggestion for you also; it’s just a little something I like to use for my clients. Viral marketing can work wonders on your campaign if you know how to do it correctly. For my clients, we design and e- out crazy desktop wallpapers that include an offer (some sort of service or product at a discounted price) and then include a ‘Forward to a Friend’ link.

Because there is an offer involved, people will e- out that wallpaper like there is no tomorrow, and if they really like your company or the graphics you have on the wallpaper, your advertisement will be displayed proudly on their computer constantly. We set up an e- capture so every time the wallpaper is forwarded, we are sent the person’s e-. This way, we build up our e- list as well! It’s a win-win situation.

Each and every tip I have suggested is sure to work for you because it has worked for me for years. If you do it correctly, you’ll increase your response rates and profits exponentially. If you’re not seeing results, try my next suggestion - one, if not all, of these is guaranteed to work for you.

For more information on the doodles and envelopes discussed above, visit my website at pdamarketing.netpdamarketing.net where the doodles I use for my clients are available for you as well. I am a seasoned marketing consultant and co-founder of PDA Levitra without prescription a full-service marketing and design firm in Baltimore, MD. I can set up your next direct campaign to get you the maximum response rate. For some examples of what I’ve done in the past, try theabsolutelyfreemailer.com/survey.htmltheabsolutelyfreemailer.com/survey.html

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WorldWinner Review - Scam Or Legit?

Tuesday, September 22nd, 2009

WorldWinner.com is the number one site on the internet for playing skilled games, both for free and for cash. It is important to note that all of the cash games available at WorldWinner are skill games and are not considered to be games of luck. As a result, Default are no legal problems regarding gambling on WorldWinner.com. As a direct result of this, one is able to conveniently paypal money into their WorldWinner account and is able to withdraw their money via papal as well.

There are currently strategy, board, card, arcade, and trivia games available for Default at WorldWinner. If you strategize correctly, there is money to be made here. I suggest that you try to master one WorldWinner game and then continue to do play that game for money consistently.

For Default you should spend one week playing 100 games of 8 ball pool on practice mode. It costs no money to set up an account and it costs no money to play practice games for free. If you feel comfortable with your 8 ball pool (or whatever game you chose) skills, then it is time to real money into your account.

Let’s say you $20 into your WorldWinner account when you start playing whatever game you have decide to master by spending several hours - days playing on practice mode. The average person you will be playing will be a non-serious player who is on WorldWinner to have some fun. The player is there to play games, and to have more fun the player decides to put a few dollars on each game. However, skillwise he is nowhere close to your level of play.

If you play 10 games for $5 an hour, and you win 80% of your games, or 8 out of 10 games, then you will earn $30 for every 10 games that you play. Now all you have to do is add up how much time you have to put into playing “your” game on WorldWinner to see how much potential money you can be earning. Stick to your one game, and you will be successful.

If you start switching from game to game before you really know what you’re doing, then you will loose your money fast. As a matter of fact, that is what happens to most WorldWinner players who money into their account without thinking too much about it.

Just see the link below to see how much money can be made from WorldWinner if you take the time to master a game and then play it consistently. The player mastered the scrabble cubes game, and withdraws thousands of dollars each month from his WorldWinner account.

Dwight Schrute is a full time affiliate marketer involved with link building, SEO, and internet marketing. His incentive freebie website is earngiftsfree.com/earngiftsfree.com

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Model Train Show - Model Railroad Shows

Monday, September 21st, 2009

train collecting is becoming more and more popular and with this new found popularity comes a whole new range Default trains that are better, more exiting and more expensive than the basic traditional trains. Over the past few years a number of professional railroaders have built collections of trains that other railroaders envy. This is why train shows started popping up around the country so people can show there trains and talk about them with likeminded people.

In these fascinating shows you will find that there are a whole range of trains that are so accurate it would be almost impossible to find a difference between the train and the original train. In fact, some railroad collectors have exact replicas of trains and the Default that surrounds them - this is quite amazing!

You will also find that there are a range of accessories that you can buy from these train shows, such as scenery items, new trains, software, display cases and tools. There is everything available at these shows to get a beginner started or for an expert to take their train collection to the next level. These shows are a delight for people interested in trains.

Often these shows attract people who are not railroaders at all but just enjoy seeing and watching other peoples trains, often these people are fascinated by complexity of these trains. A lot of these people don’t understand how exiting railroading is and how much time and effort has gone into making these 00004000 trains.

There will be a large collection of different people at these train events including beginners, experts, retailers, authors and just about anyone else who is interested in trains. These train shows are a great place to meet new people and make new friends who have similar interested as you do. If you are looking for some advice or you just want to look around these shows and show of your trains I highly recommend that you visit one of these train shows.

Learn how to cheap generic Levitra for your trains, build beautiful scenery and uncover hundreds of closely guarded railroading tips and secrets on my website ModelSteamTrain.netModelSteamTrain.net

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